Marketing Plan For The Pet Food Industry Essay - 1030 Words

Marketing Plan for Caninantics Caninantics is a company that has developed a dog food-dispensing product that offers busy pet owners with the capability of feeding dog during their absences. This product is developed because of the wide recognition of Americans love for their dogs and animals. Caninantics had developed a device known as â€Å"Pooch Pantry,† that automatically opens dog food cans and empties the contents into a dog food bowl. The device carries out this process either through a timed procedure or through mobile user initiation. As the firm seeks to reach out to a huge customer base for this product, it needs to develop an effective marketing plan. This process involves conducting marketing research to support the marketing strategy and examining customer satisfaction to create customer loyalty. Marketing Research for Caninantics As a start-up company, Caninantics will largely benefit from conducting marketing research that will support its marketing strategy. The pet food industry has experienced tremendous growth and profitability in the recent past because of Americans constant love for animals and dogs. It is a competitive market that is characterized by numerous attempts by brands to differentiate themselves from other competitors. For individuals who own cats and dogs, the industry or market generates a staple product. Dog owners tend to prefer cheaper dry pet food because wet pet food is relatively expensive. The marketing strategy forShow MoreRelatedBenefits Of Entering The Global Market Is At The Annual Pet Products Trade Show926 Words   |  4 Pagesneed to be able to cross boundaries within and outside their country. Companies selling in global industries, however, have no choice but to internationalize their operations (Kotler Keller, 2012). Eventually, Caninantics will provide this product on the global market. Marketing this product abroad will not come easily. Making the decision to go abroad requires the managers to define marketing objectives and policies. Additionally, Caninantics needs to determine which and how many global marketsRead MoreTarget Consumers : Target Customers And Marketing Mix1339 Words   |  6 Pages6. Target customers and marketing mix a) Target customers The target customers will be all pet owners in the city. Customers must be local considering the fact that we offer mobility. As shown in the photo below, the age of pet owners vary from 25-65 years old mostly. The most popular age to own a pet is around 45-54 years old. Approximately 35% of Canadian households have a dog and approximately 38% of Canadian households have a cat (Canada’s pet wellness report, n.d.). Let’s say no house hadRead MoreZenith Pet Food1053 Words   |  5 PagesZenith Pet Foods, Inc. In reviewing the Zenith Pet Foods case, there are several facts that need to be assessed before offering a definitive answer on whether their potential program for marketing Show Circuit dog food will be successful. Zenith Pet Foods, Inc. is a major distributor of dog food for show kennels throughout the United States. The product that Zenith is offering is called Show Circuit, which is a highly nutritious and quality ingredient dog food. The product of Show Circuit,Read MoreBreeders Own Pet Food Case Analysis Essays1695 Words   |  7 Pages Breeder’s Own Pet Food Inc. Case Analysis CJ Class:Marketing Strategy September 06, 2014 Breeder’s Own Pet Foods, Inc. Case Analysis Case Recap Breeder’s Own Pet Foods, Inc. proposes to adopt a market penetration strategy due to having identified a growth opportunity in the dog food market, for its nutritionally balanced, high quality dog food brand, Breeder’s Mix. This premium product has been sold traditionally, to the show dog kennel market, but company executives are now convinced it canRead Morebreeders own pet food inc.1725 Words   |  7 Pages Breeder’s Own Pet Foods, Inc. Case AnalysisEtienne MepriseBellevue UniversityMBA652:  Marketing StrategyDr. Doug Brown12/3/2013Breeder’s Own Pet Foods, Inc. Case AnalysisCase RecapBreeder’s Own Pet Foods, Inc. sees a growth opportunity in the retail dog food market for its nutritionally balanced, high quality dog food brand Breeder’s Mix, which has been traditionally sold to the show dog kennel market.    The dog food consists of 85% fresh meat and 15% high quality fortified cereal with no additivesRead MorePet Ownership Is Growing At Record Rates Essay1450 Words   |  6 PagesPet ownership is increasingly popular and the pet business is growing at record rates. The Stay Play will offer its customers a variety of upscale services not available at other locations and will allow for â€Å"one stop† need fulfillment. The timing is right for this venture as animal care is becoming more sought after and pet related spending is at an all-time high. (Pet, 2016) Young professionals who consider their pets a part of the family are spending money on services to enhance the qualityRead MoreAnimal Food Products For The United States1735 Words   |  7 Pagesbetween 37-47 percent of all American households have canine companions. Many of pet owners consider their dogs members of their families and treat them accordingly. Therefore, dog owners choose carefully from a large selection of pet foods avaliable on. However, it is not always easy to recognize harmful ingredients in the food packages. With that many pets in the U.S some well-known companies that manufacture food for our four-legged companions use cheap and harmful products. One such company isRead MoreEssay about Organic Pet Food Marketing Plan4702 Words   |  19 PagesOrganic Pet Food Marketing Plan September 14, 2007 NAICS Industry Code: Dog and Cat Manufacturing 311111 Abstract: This marketing plan provides a plan for entering the organic pet food product as an existing producer of non-organic pet foods based current market conditions and trends following several high profile food safety recalls and alerts, particularly the Melamine-related deaths from pet food imported from China. The pet food industry has experienced enormousRead MoreMarketing Plan1461 Words   |  6 PagesMarketing Plan: Phase 1 Paper PetSmart is one of the largest specialty pet retailers of service and solutions for the lifetime of pets. More than 1008 stores are open in the United States and Canada that provide pet foods and supplies that are priced reasonably. PetSmart provides all types of services for pets including pet training, pet grooming, pet boarding and adoption services. In addition to providing impressive value PetSmart has the broadest, deepest product range in the industry,Read MorePrivate Label1212 Words   |  5 Pagesfor offer under another companysbrand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting. They are often positioned as lower cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as premium brands to compete with existing name brands. Richelieu Foods, for example, is a  private label  company producing frozen pizza, salad dressing, sauces, marinades, condiments