Ecommerce, comparison essays

Ecommerce, comparison essays I believe that the most representative storefront website in the internet is Amazon.com. While Amazons cosmetic design has been very consistent during all these years, I believe that the key to Amazons success is no solely based on its technical virtues, but a flexible and innovative business plan. While there are many online bookstores with very well designed online storefronts, these websites are just an extra sales point and not the main source of sales. On the other hand, Amazons website is their only point of sales, and what many thought was a weakness, actually became its key to success. A website storefront costs a fraction of what it takes to open the equivalent nationwide network of stores, and at the same time, it means that resources can be focused on issues more directly related to customer satisfaction. Instead of having to stock hundreds of separate stores nationwide, Amazons centralized warehouse was able to offer the largest selection of books to all of its customers. Accessing the store through the internet allowed Amazon to gather information about their customers with almost 0 overhead costs. By recording what each customer browses, Amazon has the equivalent of an individual marketing survey for each of its customers. While other stores try to have the best collection of books to match their customers, based on location, economic level and other factors, Amazon was able to tailor their virtual storefront on a per-customer basis, maximizing customer perceived value. Of course, none of these would matter if the website did not work, or if it was unreliable. Amazons CEO, Jeff Bezos, not only identified an opportunity where none saw one, but he also had the discipline to give it a solid implementation. Amazons web site has always been the usability standard to which other storefronts are gauged. ...