A Marketing Plan Essay

Firms that atomic number 18 successful in merchandising invariably start with a selling plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, tidy sum leave, markets evolve, and customers come and go. In many respects, the merchandising send off is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a companion intends to go in the future. The first timber is the Situation Analyses.The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the surroundings. This allows for the evaluation of the companys objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment. I will take as particular circumstance, one of my companys products, namely, the book Ive written Unique and Different.Considering the concept of the entire project we are carrying and that is to start making some changes just about, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book. If we look at the things around us from a dumb point of view, the situation is difficult enough due to the external factors, such as Continuous change people deal all day with impudence and need to keep up with the changes and often forget to answer their true body and mind needs. Continuous technology instruction due to this type of development people tend use any day, to a greater extent and more the smart technology forgetting the old fashioned way to broaden their universe. Demanding society society demands more and more, forces the humans to act like robots and despi te some hidden desire to give time to such relaxation moments, choose not to out of capping to every day schedules. Decrease of the life quality enslaved to a robotic life and forced to act as the society requests the quality of peoples lives is decreasing every day, being hard enough to start taking it from the beginning and understanding that above all they count the most These are just a some of the aspects that could harden the fulfillment of the nonplus goal.The second step would be the SWOT analyses which is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business. Setting the objective should be done after the SWOT analysis has been performed.This would allow achievable goals or objectives to be set for the organization. Identification of SWOT is important because they can inform later steps in planning to achieve the objective. Strengths the strength of the product could be characterized as mentioned above through novelty, will to change, perspective, broaden the universe, awareness of ones needs, discovering truths about one self and so on. This is considerably a step ahead of any other writer because this is intended not to be a novel well sold but a book that training you to get to know yourself in a different playful way. Weaknesses contrary to the strengths mentioned above a weak side would be exactly this the fact that people forgot how to live their lives and became robotic, enslaved by the demands of a poor society. People have closed their eyes to the exact truth that lies before them. Opportunities in my companys case the elements that the project could exploit to its advantage would be exactly the point where we, as a society stand right now. The society is weaken, is confused, does not know whom to succeed anymore or if it is of any purpose to do it and thus, this would be the perfect time to start doing some changes and create their own path. Threats the basic elements in the environment that could cause trouble for our project are thin lines that lay between our project and those who just want to become some type of over darkness writers, by selling what everybody sell these days. It is difficult to explain to people right now that something could be different if they just gave it a try. The third step is twist a strategic marketing plan and here most people fall into the trap of thinking that marketing just means advertising, PR or promotion.But marketing and a marketing plan is so much more than that, and includes everything from understanding the market to which youll sell your products and services, to choosing specific tactics youll use to build that market. Building a strategic marketing plan is know where to place your products, when to place it, to whom start addressing and how to address exactly. The forth step is marketing mix strategy. Marketing mix is a strategy that has been formulated after taking into consider ation the 4Ps of marketing product, price, place and promotion.This marketing mix comprises four components namely Product, Price, military position and Promotion. These four components are popularly known as the 4Ps of marketing mix. A marketer has to use a combination of these 4Ps to develop a profit-yielding strategy. The 4 Ps establish the exactly the place of the product, where is determined, the targeted section of market and to whom is addressed. Promotion carries a high importance especially considering the fact that we are talk about a book. And of course The fifth step is the marketing budget is an estimated projection of be required to promote a business products or services.A marketing budget will typically include all promotional costs, including marketing communications like website development, advertising and public relations, as well as the costs of employing marketing staff and utilizing office space. The costs in a marketing budget will be allocated according to the campaign and the media to be utilized. almost prior research will be necessary for the cost estimates to be as realistic as possible. Knowledge of nominate industry and market factors essential be taken into account when developing your marketing plan. Your plan will also be influenced by researching your competition.You will want to allot funding in a way that exploits the weaknesses of your competitors and emphasizes your strengths. Considering that fact that our project is just starting and that the book is just one of the products it offers, it would be hard enough to analyze exactly the costs of just promoting the book, because generally we consider that the best way to present yourself is face to face, thus we are assisting as many fairs as possible this way having the happen to meet people personally and present them the opportunity we offer, directly.Concluding for the book, for now have been used online socializing networks and the presence to all the possible books fairs organized around the country. The sixth step is the marketing perform plan which may be part of an overall business plan. Marketing perform plan can die from two points strategy and tactics. Behind the corporate objectives, which in themselves offer the main place setting for the marketing plan, will lay the corporate mission, which in turn provides the context for these corporate objectives.Having the same objective, performing a well established plan represents the basic step in achieving the set goal and acting in the room of the future, seeing beyond today and developing a better tomorrow. The seventh step would be the perform evaluation. Annual performance reviews are a chance upon component of employee development. The performance review is intended to be a fair and balanced assessment of an employees performance. Annual performance reviews are a key component of employee development.The performance review is intended to be a fair and balanced assessment of an employees performance or of the achievement of a set goal. Everybody engaged in the entire process of the platform has well established goals to achieve and of course, well established terms to present their situation, Being about a platform the activity of the employees could be even more, analyzed and characterized by public the public being the key factor that would position the project or that would situate it according to a percentage.And the eighth step is considered when adjusting the marketing plan as necessary after reviewing the annual balance or after analyzing the results of the set goals. afterward ongoing certain stages with a well planned goal there is the need to and analyze the results of the goals and the exact position where we stand and if necessary start rethinking and adjusting the marketing plan or the spects which clearly didnt answer our needs or expectations. Some aspects that could be rethought are the way we address to people, the aspects we are tryin g to reach, the chosen moment /period, the benefits offered and a lot of other aspects in this field having the possibility to joggle a lot with the way we put thing into action. Overall a marketing plan should state exactly what a business, company, project tries to emphasize and reach.