Americana Group Research Paper Example | Topics and Well Written Essays - 2000 words

Americana convocation - Research Paper ExampleThe group encompasses the most recognized brands world(prenominal)ly and includes in its list of franchise brands worldwide known brands like Pizza Hut, KFC, Hardees Costa Coffee, Krispy Kreme, and TGI Fridays recently the group has took over the franchisee of Signor Sassi. In addition, with a proper understanding of the Middle easterly taste the Americana Group has created 6 own brands which are also equally successful among its consumers as global counterparts of the aforementioned successful brands (Americana Group, 2012). The project critically evaluates the trends of marketing environment by using the bloke analysis, a complete market analysis is performed to gather information about the nature of product, market mental processs along with the type of strategy the firm has undertaken over the years and also determine the strategic option which is make available to the firm. Finally, a set of recommendation has been provided to Am erica group stating the strategy that the company should adopt for its elevate operation considering the skills, resources and capabilities available to the firm. ... Americana Group deals in restaurants and holds franchise for some big brands globally and includes consumer nourishment and food related products in its product category. It has been analyzed there exists a huge demand for Quick Service, effortless Dining and Fine Dining categories and with change in consumers taste and preference the fast food centers relieve oneself gained a huge attraction and are expected to grow globally in the near future. Therefore, PEST analysis has been adopted to critically evaluate the marketing trends. PEST Analysis PEST is used to read the general market environment and is referred to political, economical, social and technological factors. It helps to detect as well as superintend the weak signals that might affect the working of the organization (Henry, 2008, p. 51). Political Fact or Americana Group deals with restaurants and consumer food products and operates on transnational grounds and therefore the political factors plays an important role in dealing and setting up of franchise in foreign countries. Different countries impose different laws and it is important for the company to comply with the concern rules and regulation to successfully operate in international countries. Economic Factor When the countries perform well the employment operating in the area also seems to have performed well and has an opportunity to increase its revenue and profit. Americana Group based in Kuwait has been operating in the MENA region and has tasted success over the years and has its operation franchised globally. It can be inferred that the economic condition are important while implementing the marketing strategies. For example, when Americana Group goes for international expansion along with the political factors