The 4p’s of Nike Marketing Plan

The 4Ps Of Nike Marketing Plan (i)Product Nike offers a wide tell of shoe, apparel and equipment crossings, all of which are currently its top- plowing product categories. Nike started marketing sports apparel, athletic bags and accessory items in 1979. Their brand Cole Haan carries a line of fructify and casual footwear and accessories for men, women and children. Nikes foremost focus is athletic footwear and apparels designed for sports and everyday usage with the brand name. The production facilities are located close to the raw material to have low labor prices. sore product offerings under the name of brand include sport balls, timepieces, eyewear, skates, bats, and new(prenominal) equipment designed for sports activities. The most famous product categories of Nike includes running, basketball, cross-training, outdoor activities, tennis, golf, soccer, baseball, football, bicycling, volley ball, wrestling, cheerleading, aquatic activities and other athletic and recreatio nal use. Moreover, they also utilize the auxiliary bodies to sell te sports related raw materials and products including Cole Haan Holdings, Nike Team Sports, and Bauer Nike Hockey. ii)Price Nikes set is designed to be competitive to the other fashion shoe retailers. The determine is based on the basis of premium segment as take customers. Nike as a brand commands high premiums. Nikes pricing dodging makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than peerless channel level operations. This can control costs and influence product pricing. The company has designed its pricing structure in a mien to make it competitive to other shoe sellers. The price of the products is variable depending on the type and the size for example a comfortable and good couple up of shoes would cost from 70 to 150 dollars. (iii)Placement Nike shoes are carried by multi-brand stores and the exclusive. Nike has its individual stores and also available at major malls and departmental stores selling shoes all over the globe. They have more than 20000 retailers in joined States and also in other 200 countries. The companies also sell its products done individuals, auxilianes and licensees. The company has its own production units, customer services and operational units in all over the world. Nike sells its products through independent distributors, licensees and subsidiaries. Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors. (iv)Promotion The company has utilize electronic media (commercials, official website of Nike and reports) to promote their brand. Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances. Many well known athletes have also worked for the advert of brank like Brazilian Soccer Team. Nike also sponsors events such as pack It Up and The Golden West Invitational. Nikes brand images, the Nike name and the tag swoosh make it one of the most recognizable brands in the world. Nikes brand power is one reason for its high revenues. Nikes step products, loyal customer base and its great marketing techniques all tot to make the shoe empire a huge success. The brands swoosh logotype and image played an important role in its advertisement.