Oxfam Marketing Analysis

Oxfam Marketing AnalysisThe benevolent organisation chosen in this appointee is Oxfam international organisation. Oxfam standing for Oxford Committee for Famine Relief was founded in Britain in 1942 by a group who ran campaigns for food supplies to send for famished women and children in .. (Oxfam, 2012)In 1955, the Oxfam international human organisation was formed by a group of 17 independent non- g only overnment organisations in 94 countries with the aim to reduce the meagreness and injustice.This assignment go away discuss versatile(a) activities of what Oxfam does and how this organisation raise m unrivaledy including fundraising campaign, the aw atomic number 18ness programs, organizing inspirational events, etc. lead shops which Oxfam has been doing to ticktack property and accomplish 2 important objectives of the organisations including bit poverty and bear oning for slump. Also, this assignment will explain various market and purlieual grammatical constit uents which stir the organisation present and future admition. These factors involve little milieu and macro purlieu. In an presidency, market department is often considered as one and only(a) of primely important departments to contribute to an organisations success. So, the roles and duties of marketing staffs empennagenot be denied to success of the department and the organization. This assignment will alike discuss round the role play by the marketing staffs of The Oxfam international benignant organization. outlineThe organisations activitiesOxfams objectives is fighting poverty and for compassionate rights, in more specific term, injustice in every over the world. The organization has recreateed world-wide to enable people to act for their rights and manage for their own lives. They opine that everyone has the right to penetration the indwellings of life such(prenominal) as food, clean water, shelter, healthcare, sanitation, education, and upkeep to suppor t themselves, their families and the society. Also, everyone has the right to live free from injustice such as gender injustice, oppression, human violence.So, how does Oxfam accomplish its aims ? The organization has been pull in many activities including rail fundraising campaign, entertainment event, to get bullion from the donors as well as run many shops selling donated items from donors or products from companies. They will use tout ensemble the money to support suffering and needy people and victims of injustice, so that, these people can eliminate their difficulties and give birth better life. Firstly, Oxfam believes that poverty is not inevitable , however, it is a real challenge to overcome (Oxfam). To tackle this challenge, Oxfam has been focusing on 2 important areas which are economic justice and Essential services. With economic justice, Oxfam beneficent organization aim is that more men and women will realize their right to secure and durable livelihoods (OXF AM INTERNATIONAL STRATEGIC PLAN 2007-2012). To achieve this aim, Oxfam charitable organization works together with many allies and partners in all over the world to accomplish 3 things which are making gardening work, achieving fairer trade rules, and decreasing the impacts of climate change. They extend to more agriculture work for hapless farmers and labors living in susceptible circumstances to reduce the economic differences among people. They also work to make sure farmers in poor countries impart fair trade in world trade. By this natural action, farmers in poor countries can access to the big fair trade zone such as EU agricultural markets. For example, Oxfam urges EU to allow Arab countries to fully access to EU agricultural markets while keeping a certain aspire aim of protection to their rural development needs (Euro-Med Seeds of a raw accept?). Oxfam, in addition, supports vulnerable people, eespecially in agriculture, to adapt climate change. With essential serv ices, the target of Oxfam is that people in poor precondition, especially women and girls realize their rights to reachable and affordable essentials of life such as food , clean water, shelter, healthcare, sanitation, education. This activity of Oxfam is focusing on demanding national governments to perform their responsibilities as well as their filements in delivery of these essentials, supporting civil society organizations to push these governments to take their responsibilities in supplying these essentials, and making sure that rich countries and international associations will donate more funds as well as commit their promise on aid and debt reduction.Secondly, besides fighting poverty, Oxfam is also fighting injustice, especially gender injustice. Oxfam believes that Poverty often happen when peoples basic rights are violated. So that, fighting injustice is one of many ways to fight poverty (Oxfam, 2012).In more specific area, Oxfam fight gender injustice. The address o f Oxfam in this activity is to help more women attain power in their lives, live their lives without violence, and have the right to make decisions. This activity aims to change women attitudes, idea and beliefs about relation of men and women in order to reduce the identify of violence to women as well as eliminate the gender differences in the work place . This activity supports women to engage more activities, access to leadership at all levels and have the rights to make decisions, so that, they can take on their power over and manage their own lives.Oxfam is known as one of the top charitable organizations in UK as well as approximately the world. Like other charitable organizations, Oxfam have to do fundraising to get money for activities that they are doing for people and it has to comply to UK court-ordered principles and international laws and standards for charitable organizations as well.thither are many activities which Oxfam have been conducting to raise funds fo r the organization. There are 2 types of activities that the organization, specifically members of the organization, perform to raise money, and they are direct and indirect activities. First of all, indirect activities of a charitable organization would include activities such as Influences of Market and Environment Factors to the Organization.In the 21st century, increase organizations and Non-for- put on or charitable organizations have to face many challenges. The rapid changes of the scrimping environment in national and international sphere require these organizations re-formulate and implement new strategies, objectives to meet new challenges. Together with formulate the strategies, objective, the organizations themselves need to make changes to enjoy the competitive advantage from other competitors. As a charitable organization, Oxfam has to face with some changes and challenges that they never faced in the past which are climate change and its consequences, famines and cr ises of the prices, global financial crises, limitation of energy, proliferation of weapons, urbanization, shortages of natural resources, etc (Oxfam, 2012) . http//www.oxfam.org/en/about/what/purpose-and-beliefsTo adapt these changes, Oxfam has to figure out what market and environment factors and forces may submit on their strategies, objective and future direction. There forces can be classified into 2 types which are little environment and macro environment (Jobber, 2001).The micro environment consisting of factors such as suppliers, customers, distributions and competitors may directly influence the organisations ability to manage to supply their products and services to their selected markets. The macro environment includes various broader forces which not only affect the organization itself but also all factors in the micro environment. These factors in macro environment consist 6 key groups under demographic environment, economic environment, technological, political-leg al, and social-cultural environment ( Kotler, ). While the micro environment factors can be managed and controlled by the organisation, the macro environment factors are uncontrollable. (Kotler, ). There are 2 types of approaches which are undertaken by Oxfam to analysis the micro or internal environment and macro or external environment market environment. They are PEST analysis and dress up analysis.PEST ANALYSIS SWOT ANALYSISTo analyse the macro environment, it is helpful to indentify all the factors which may affect the organisations demand level, supply level, and cost (Kotter and Schlesinger, 1991). kotler (1998) claims that PEST analysis is a tool which is very helpful for an organization to understand their position in the market, the stage of their business like growth or decline. Together with SWOT analysis, an organization can identify their strengths, weakness, potential opportunities or threads. So that, the organization can develop plan, strategy and direction for op eration properly.The marketing of the charitable organization is quite different from marketing of any other profit organizations. While the profit organization can earn the profits by their business by hiring and paying their staffs to achieve the target, the charitable organization keeps their jobs difference by getting the donations from donors and supports from volunteers. The Oxfam charitable organization run their all activities not for profit maximization, but more on collecting the money which they get and helps people who are in poverty and need help such as poor farmers, children, women, illiterate, etc. Like other profit and not-for-profit organization, Oxfam charitable organization is alter by market and environment forces. Firstly, economic factor may be the first factor which affects the Oxfams income in particular tip obviously because the salary and income of common donors may be affected by the economic conditions such as inflation, high rate of unemployment. The changes of economic condition also affect the selling of products of many of Oxfams shops (Oxfam, 2004?) . Secondly, Oxfam charitable organization is affected by the legal-political environment which varies from country to country. As a international organization, Oxfam affiliates are all over the world. All their activities have to comply with each countrys laws, regulations, legal framework to avoid the illegal form in collecting donations which could affect their image in the future. For example, in UK, all the activities and operations of charitable organizations have to follow the regulations of the Charities Act, 2006 () which requires the organization keep the annual records, prepare annual accounting system and publish to public on request. So, the Oxfam organization in UK has to follow this regulation strictly in keeping all record about the income, outgo from fundraising campaign as well as shop selling activities.PHILOSOPHIESknow as one of significant charitable firms in the world, Oxfams marketing belief can be considered as Societal marketing concept. The firm with societial marketing concept manages their marketing strategy in the way that emphasizes on determine and satisfying the needs, wants and interests of target market more efficiently and effectively than competitor. of poor people and people living in poverty andSEGMENTATION TARGETING attitudeWhen an organization knows about their target audience, they know everything and it is much easier for them to able to overstep with their target audience. There are many factors that an organization should know about target audience, which can be age, gender, income, types of products they use, programs they watch, etc. The target market of Oxfam charitable organization is the people in poor condition and needs assistances from all areas, regions, religions, etc in all over the world. The target market of the organization also emphasizes on people who are living in condition of injustice, spec ially women and girls.http//www.oxfamtrailwalker.org.nz/about/oxfamhttp//www.oxfam.org/en/about/what/purpose-and-beliefshttp//www.oxfam.org/en/about/whyhttp//www.oxfam.org/en/about/accountability/strategic-plan