Macy’s Inc

There is not an iota of doubt that Macys Inc. is stable the leading retail store in the United States. Nevertheless, this business and trade achievement of the firm is on for a tough competition give the evolving realities in the retail industry. Basing alone from the financial report of the lodge as of February 2008, the big stores net income was down by 10.2% or $893 gazillion comp ard with the previous fiscal year (Mamm arlla, 2008). The keep company has to shape up to parry the business strategies thrown before its doors by rivals in the business. star of the business strategies that the firm has an option to embrace is the lucrative and attractive fortune given by expanding internationally. Since this business maneuver has been applied by the company several(prenominal) years ago, it can exploit this well-proven strategic motivate by furthering its presence in the international retail arena. Given that Macys Inc. has already set up stores in different countries, adding a dditional stores in several well-placed territory around the globe can boost its sales and luck to increase its financial portfolio.The countries where Macys Inc. can apply this strategy are the countries of China and Russia. These two countries basically hold a huge figure of speech of population which promises bigger consumer market for the big store. In China alone, thither are already several cities that are economicalally growing at an exponential rate. The company can grab this opportunity by background knowledge up stores in these cities considering that in the dynamics of a healthy economic state the purchasing power and surplus cash of the population is for certain high.As a second alternative for the company, it can pursue a joint venture with rival competitor in the market to consolidate its strength in the industry, both at its home base in United States and internationally. The advantage of negotiating for a partnership with another player in the retail market is th e promise of higher percentage of cornering the large fraction of the sales in the market.In regards to the companys dominance at its home base, United States, one business strategies that is being employed in force(p) now, through the leadership of the firms Chief Marketing officer Peter Sachse, is to give more focus and attention on the local anaesthetic market (Zmuda, 2008). Since the company is already a Goliath in the industry, it has somehow alienated most of its consumer based. As a reaction to this observation, Macys Inc. makes the strategic business move of re-connecting with the local consumers.This deft business maneuver from the sight of marketing strategy, willing guide the company in making a program that ensures advertising campaigns closely reflect the local tastes and needs. A goodly example of this initiative to focus on local consumers is the marketing and sell of coats. Macys can create a sale more of this resistant of product in Minneapolis than, say, in Miami.If the high school prom is approaching, the company in turn can run an ad tailored consort to this situation. If the local cheerleading squad for example wins the championship, the firm can place ads on TV, newspapers, magazines, and Internet congratulating them (Znuda, 2008). In the end, the big store can reinforced its bell ringer recognise in the local community.Another alternative for the company is to unwind down on its program of building new stores (Ryan, 2008). This business move will enable the company to speed-up same-store sales growth. At the same time, this will reduce the operational expenses of the company since the strategy will free up 2,550 positions. Moreover, this strategy will give a savings of several million dollars from unnecessary expenses.The alternatives business strategies therefore that are open for Macys Inc. are to exploit the opportunity of expanding globally, merging with a rival competitor, a more focus on the local market to reinforce its brand name at its home base and the strategy to slow down on setting up stores in order to free it from unnecessary expenses and at the same time give existing stores the opportunity to boost their sales.BibliographyMammarella, J. (2008). Macys to wordy Store Growth, Boost Interaction. Home Textiles Today. Vol. 29 (8), p20-20Ryan, F. (2008). Macys P.R. not affected by cutbacks. Caribbean Business. Vol. 36 (6), 10-10,Zmuda, N. (2008). Now a Goliath, Macys seeks localized focus. Advertising Age. Vol. 79 (12), 3-29