Marketing Plan: Lux Soap

TABLE OF CONTENTS Executive Summary Introduction crop Profile History of LUX Industry Analysis study Analysis Segmentation Basis Marketing Mix point of intersection Life cycle EXECUTIVE SUMMARY lux liquid ecstasy came into existence in 1964. sixty occupies a large merchandise place share in the Pakistani goop trade as head as the international arena. The natural Lux, with the temperateness blocker formula, is targeted towards a unlike market segment as compared previously to previous Lux. Lux is the first brand to ingest the sunblock concept in soap industry. Lux plans to head to all these customers. Beauty begins with Lux. The strategy that is used by coarse up br different for their lux sunblock is on specific produce Benefits strategy as the lux sunscreen promotes Sun apology benefit as well as beauty .Lux sunscreen revolves around the slogan that is:Lux sunscreen is not considered as a new product. It is a re launch of the vivacious product Lux. This f eature of the soap makes it different from the existing Lux soaps. Lux Sunscreen is being termed as a Re launch of Lux Beauty guck with a cast by prize brothers. Lux already has a rigid position in the soap market. Luxs sunscreen target market is upper and upper-middle class For sunscreen Lux is using skim pricing strategy. Lux sunscreen was the re launch of a variant, hence it should be publicized otherwise than all other Lux beauty soaps Introduction to pry Brothers Pakistan Limited Unilever Group of Companies Lever Brothers is the largest consumer Products Company in Pakistan; it belongs to Unilever chemical group of companies, which makes up one of the largest transnational in the world. Lever Brothers Pakistan Ltd. was bodied in Pakistan in 1948. The company markets almost 50 well known household brands, like Lipton, Surf, Vim, Supreme, LifeBuoy, Lux and so forrad Which record approximately Rs. 20 billion... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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